A new vision of wellbeing
At Veegreen, we deeply believe in this saying: "A healthy mind in a healthy body."
We are convinced that wellbeing is built day by day, through small, simple gestures that, repeated every day, make all the difference.
That is why we carefully select natural rituals from the four corners of the world. Each product is sourced directly from passionate producers, without intermediaries, to guarantee impeccable quality, full traceability and respect for traditional know-how.
Whether it's regaining energy, slowing down, encouraging a healthier lifestyle or simply taking a moment for yourself, every Veegreen ritual has been designed to naturally find its place in your everyday life.
Our ambition is simple: to help you discover the best of the world's traditions through a French, modern and committed brand.

Our story
Veegreen was founded in 2020 with a simple ambition: putting nature back at the heart of wellbeing rituals.
It all began several years earlier, when our founder discovered, during a business trip to the United States, the ritual of white sage and Palo Santo wood, traditionally used to bless a new home.
Fascinated by the richness of this tradition, he realized that many wellbeing rituals, passed down through generations around the world, remain little known in France.
Back in Auvergne, his home region, he created Veegreen and launched a first gift set combining white sage and Palo Santo. Its success confirmed a conviction: every culture has unique rituals that deserve to be discovered and embraced.
Since then, Veegreen has travelled the world to meet passionate producers and select, without intermediaries, authentic natural rituals to share with as many people as possible.
Veegreen is the meeting of "Vee", which evokes life, and "Green", a symbol of nature. Two words that sum up our philosophy: cultivating wellbeing by drawing inspiration from the most precious gifts of nature and traditions.
At Veegreen, we make choices guided by a shared ambition: to offer authentic, accessible and responsible wellbeing rituals. From the selection of our raw materials to the packaging of our products, we favor partners who share our values.
- Uncompromising quality: we select the finest raw materials directly from passionate producers.
- A fair price: we pay our producers fairly and build lasting, pressure-free relationships with them.
- French expertise: we favor assembly, packaging and manufacturing in France whenever possible.
- A social commitment: we work with a network of sheltered workshops (ESAT) for the packaging of many products, thereby promoting inclusion and local employment.
- Short supply chains: by working without intermediaries, we guarantee better traceability, consistent quality and fair prices.
- Respect for nature: we select responsible supply chains in order to preserve natural resources and traditional know-how.
Quality is at the heart of each of our selections. We favor the countries of origin of our products, work directly with our producers and have our raw materials tested in order to guarantee authentic, safe and traceable products.
- Close to the origin: our products are selected in their countries of origin, where the know-how has been passed down for generations.
- Controlled quality: our products undergo multiple checks and batch analyses carried out in France to ensure their quality and compliance.
- Recognized certifications: we favor certified supply chains, such as the SERFOR label for our Palo Santo wood or the organic (Agriculture Biologique) label for several of our food products, including yerba mate and matcha.
- Complete traceability: we know the origin of our raw materials and work directly with our producers, without intermediaries.
- Demanding selection: each product is chosen for its authenticity, its quality and its respect for the traditions it comes from.
Our ambition is to become the French reference for natural wellbeing rituals.
We want to introduce authentic traditions from all corners of the world, make them accessible to as many people as possible and naturally integrate them into everyone's daily life.
Because we are convinced that a few minutes devoted to yourself each day can durably transform your wellbeing.
- Discover the best rituals.
- Make natural wellbeing accessible to all.
- Build lasting partnerships with our producers.
- Inspire everyone to take care of themselves, simply and naturally.
The press talks about us
Little known in Haute-Loire, this young company specializing in rituals
Conceived in 2020 and launched a year later, the Yssingeaux-based company Veegreen sells white sage and other palo santo.
Veegreen puts nature at the heart of everyday wellbeing rituals
Founded in 2020 in Yssingeaux, the Veegreen brand sells original products to support your everyday wellbeing, with yerba mate, incense wood, and sage with natural benefits.
Veegreen specializes in natural and purifying products
Two years ago, Benoît Petit created veegreen.fr, an online store selling items designed to promote wellbeing and purify spaces, such as white sage or palo santo.
Veegreen expands its range with organic yerba mate
The company specializes in the online sale of wellbeing products.


